Hi, I’m Nayeon (naa·yuhn).
I’m based in Brooklyn, NY and I create branding, motion, and advertising in the fields of art, lifestyle, fashion, and beauty.
2026 (Brand identity) (Creative Direction) (Packaging & Digital Design)Milkman is a local, small-batch cocktail company that makes restaurant-level drinks you can't find in any store delivered straight to your door. The brand lives at the intersection of accessible luxury and neighborhood craft, built on the belief that your living room is a bar worth drinking at.
Concept
Milkman was born from a gap: the world's most interesting cocktails live behind $20+ bar menus. Drawing on the nostalgia of the original milkman delivery model, the brand brings restaurant-level drinks straight to your door, blending vintage familiarity with modern craft. It's built for people who believe the best nights happen at home, centered on ritual, community, and gathering in intimate spaces.
BrandingA hand-drawn, scrappy dog mascot nods to the familiarity of the traditional milkman while reinforcing the brand's hyper-local charm. Typography, packaging, and a bright color palette ground the identity in contemporary cocktail culture, playful yet refined.
Digital
Social media and SMS marketing were designed to feel like modern delivery notices, casual, familiar, and rooted in ritual. Inspired by vintage produce crate labels and old local sticker graphics, the digital system combines nostalgic typography with illustrated layouts.