Hi, I’m Nayeon (naa·yuhn). I’m based in Brooklyn, NY and I create branding, motion, and advertising in the fields of art, lifestyle, fashion, and beauty.


ROLLOA

(Visual identity) (Creative Direction) (Web/Digital Design)


KEPSUUL

(Branding) (Digital Design) (Motion Graphics) (Art Direction)


SUPERSTRUCT

(Creative Direction) (Motion Design) (Digital/Print Design) (Illustration)

KROMA

(Creative Direction) (Print Design)

LUNAGILD

(Visual Identity) (Web Design) (Motion Graphics)


BHF HOME

(Product Development)


ANNA SUI

(Digital Design) (E-commerce) (Set Production)






ROLLOA

2023 – 2024 (Visual identity) (Creative Direction) (Web & Digital Design) Rolloa is a pet brand that was born from the shortage of vibrant and playful pet beds in the growing pet market. Rolloa celebrates customization tailored to the unique sleep habits of our beloved furry companions.  Pronounced 'rowl-low-ah', the name is an iteration of 'roll over', embodying all pets to roll over and lounge on.





Concept Rolloa is built around the core ideas of flexibility and fun, with each decision crafted to resonate with a younger audience seeking both self-expression and playfulness. At its heart, the visual identity revolves around a cast of vibrant characters, each embodying different facets of creativity and exploration, engaging users in little imaginative journeys as they interact with the brand.





BrandingThe bed pillows was rooted in capturing both the playful essence and the inherent flexibility of the product. From the outset, the goal was to create a visual identity that communicated flexibility while also evoking a sense of fun—qualities central to the experience the pillows offer.






Digital Space Rolloa on socials and the web is a dynamic, imaginative space crafted to connect with a youthful audience. Celebrating self-expression and creativity, the store fuses vibrant brand photography with bold, playful colors, embodying the brand's spirited identity.