Hi, I’m Nayeon (naa·yuhn). I’m based in Brooklyn, NY and I create branding, motion, and advertising in the fields of art, lifestyle, fashion, and beauty.


WILDLIGHT

(Creative Direction) (Digital Design) 

ROLLOA 

(Visual identity) (Creative Direction) (Web/Digital Design)


KEPSUUL

(Branding) (Digital Design) (Motion Graphics) (Art Direction)


SUPERSTRUCT

(Creative Direction) (Motion Design) (Digital/Print Design) (Illustration)

KROMA

(Creative Direction) (Print Design)

LUNAGILD

(Visual Identity) (Web Design) (Motion Graphics)


BHF HOME

(Product Development)


ANNA SUI

(Digital Design) (E-commerce) (Set Production)

SELECTED POSTERS

(Various Posters from 2018-2024)






ROLLOA

2023 – 2024 (Visual identity) (Creative Direction) (Web & Digital Design) Rolloa is a pet brand that was born from the shortage of vibrant and playful pet beds in the growing pet market. Rolloa is all about celebrating customization and making beds that suit the unique sleep habits of our furry friends.





Concept Rolloa is built around the core ideas of flexibility and fun, with each decision crafted to resonate with a younger audience seeking both self-expression and playfulness. 





BrandingThe signature bed pillows were designed to reflect the product’s playful spirit and adaptable nature. The goal from the start was to strike a balance between function and fun, creating something that feels joyful and easy to live with.







Digital Space Rolloa on socials and the web is a dynamic, imaginative space crafted to connect with a youthful audience. Celebrating self-expression and creativity, the store fuses vibrant brand photography with bold, playful colors, embodying the brand's spirited identity.