Hi, I’m Nayeon (naa·yuhn).
I’m based in Brooklyn, NY and I create branding, motion, and advertising in the fields of art, lifestyle, fashion, and beauty.
2022
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2024 (Product Development)BHF Home is a home brand dedicated to creating elevated, everyday home essentials that combine timeless design with practical functionality. Each product is thoughtfully designed and developed in-house, from initial concept to final production, ensuring a perfect balance of beauty and purpose in every piece.
Each piece is informed by market research and visits to India to assess samples. AI Firefly was used to create the beauty shots, and the final designs were thoughtfully prepared for the BHF Home website, ensuring a cohesive and engaging presentation.
The Palm Tree Table Lamp
When designing BHF Home’s lamps, the focus was on reimagining the lamp as a holistic design piece where every element, from base to finial, serves both form and function. Traditional finials are often overlooked, with shapes that lean toward simplicity and utility. This was challenged by crafting lamps with uniquely sculpted, statement-making finials. These decorative accents elevate the overall aesthetic while maintaining practicality, ensuring that every component contributes to the lamp's identity and usability.
The Golden Fable Bird Table Lamp:
Designed with every detail in mind, the Golden Fable Bird Lamp was crafted to enhance its bird-inspired aesthetic. Each lamp shade was carefully handpicked and designed to complement the overall look, ensuring a cohesive and refined finish.
Carved Corbel Style Bookends & Candleholder:
Inspired by the diversity of corbels, the bookends and candleholders were designed to reflect a harmonious blend of traditional and modern elements. These transitional pieces are crafted to complement a wide range of home styles, offering timeless elegance with contemporary versatility.