Hi, I’m Nayeon (naa·yuhn). I’m based in Brooklyn, NY and I create branding, motion, and advertising in the fields of art, lifestyle, fashion, and beauty.


WILDLIGHT

(Creative Direction) (Digital Design) 

ROLLOA 

(Visual identity) (Creative Direction) (Web/Digital Design)


KEPSUUL

(Branding) (Digital Design) (Motion Graphics) (Art Direction)


SUPERSTRUCT

(Creative Direction) (Motion Design) (Digital/Print Design) (Illustration)

KROMA

(Creative Direction) (Print Design)

LUNAGILD

(Visual Identity) (Web Design) (Motion Graphics)


BHF HOME

(Product Development)


ANNA SUI

(Digital Design) (E-commerce) (Set Production)





Wildlight Lamp Collection

2024 (Creative Direction) (Digital Design)  The Wildlight Collection was designed to embody the textural beauty of nature, blending both its literal and abstract forms into a luxurious interpretation. This exclusive campaign for BHF Home seeks to capture the essence of nature’s intricacies, transforming them into refined, elegant designs that celebrate its organic allure.





Concept The Wildlight Collection draws inspiration from the intricate beauty of nature, focusing on abstract and close-up views of organic elements like seashells, wood bark, and leaves. This design concept highlights the textures and patterns often overlooked in the natural world, transforming them into stunning, functional art pieces. Each lamp embodies a modern yet earthy aesthetic, bringing the essence of nature’s subtleties into interior spaces with elegance and warmth.