Hi, I’m Nayeon (naa·yuhn).
I’m based in Brooklyn, NY and I create branding, motion, and advertising in the fields of art, lifestyle, fashion, and beauty.
2021
–
2024 (Branding) (Digital Design) (Motion Graphics) (Art Direction)Kepsuul is a shelving unit designed to be a versatile companion that effortlessly adapts to space. Whether it’s a cozy living room, a compact studio, or even an open outdoor area, Kepsuul brings both form and function to the forefront, reflecting the beauty of the space it inhabits.
Branding
Kepsuul’s branding blends minimalism with an edgy, high-end aesthetic. The bold yet understated three-line mark, inspired by the logo, symbolizes the customizability of the shelves, bringing a dynamic and versatile energy to the design. This balance ensures Kepsuul feels sophisticated and stylish without being intimidating, making it appealing to a more mature audience that values both functionality and accessibility.
Digital Space
Kepsuul’s e-mail marketing was designed to feel approachable while incorporating bold, modern elements that reflect the brand’s aesthetic.
Clean, minimal layouts paired with thoughtfully curated visuals highlight the shelves’ versatility, offering a seamless and inspiring shopping experience.
Photography
Credit: Lauren Chun
Kepsuul delves into diverse concepts and styles to reflect the brand's adaptable personality and the customizable nature of its shelving. Each exploration balances creativity with functionality, from minimal, high-contrast studio shots highlighting clean lines and bold compositions to lifestyle imagery showcasing the shelves in dynamic spaces.