Hi, I’m Nayeon (naa·yuhn). I’m based in Brooklyn, NY and I create branding, motion, and advertising in the fields of art, lifestyle, fashion, and beauty.


WILDLIGHT

(Creative Direction) (Digital Design) 

ROLLOA 

(Visual identity) (Creative Direction) (Web/Digital Design)


KEPSUUL

(Branding) (Digital Design) (Motion Graphics) (Art Direction)


SUPERSTRUCT

(Creative Direction) (Motion Design) (Digital/Print Design) (Illustration)

KROMA

(Creative Direction) (Print Design)

LUNAGILD

(Visual Identity) (Web Design) (Motion Graphics)


BHF HOME

(Product Development)


ANNA SUI

(Digital Design) (E-commerce) (Set Production)

SELECTED POSTERS

(Various Posters from 2018-2024)





KEPSUUL 

2021 – 2024 (Branding) (Digital Design) (Motion Graphics) (Art Direction) Kepsuul is a shelving unit designed to be a versatile companion that effortlessly adapts to space. Whether it’s a cozy living room, a compact studio, or even an open outdoor area, Kepsuul brings both form and function to the forefront, reflecting the beauty of the space it inhabits.




Branding Kepsuul’s branding blends minimalism with a high-end aesthetic. The bold yet understated three-line mark, inspired by the logo, symbolizes the customizability of the shelves, bringing a dynamic and versatile energy to the design. 










Digital Space Kepsuul’s e-mail marketing was designed to feel approachable while incorporating bold, modern elements that reflect the brand’s aesthetic.  Clean, minimal layouts paired with thoughtfully curated visuals highlight the shelves’ versatility, offering a seamless and inspiring shopping experience.







Photography
Credit: Lauren Chun Kepsuul delves into diverse styles to reflect the brand's adaptable personality and the customizable nature of its shelving. Each exploration showcases the shelves in dynamic spaces.