Hi, I’m Nayeon (naa·yuhn). I’m based in Brooklyn, NY and I create branding, motion, and advertising in the fields of art, lifestyle, fashion, and beauty.


ROLLOA

(Visual identity) (Creative Direction) (Web/Digital Design)


KEPSUUL

(Branding) (Digital Design) (Motion Graphics) (Art Direction)


SUPERSTRUCT

(Creative Direction) (Motion Design) (Digital/Print Design) (Illustration)

KROMA

(Creative Direction) (Print Design)

LUNAGILD

(Visual Identity) (Web Design) (Motion Graphics)


BHF HOME

(Product Development)


ANNA SUI

(Digital Design) (E-commerce) (Set Production)






LUNAGILD

2022 (Branding) (Web Design) (Motion Graphics)  Lunagild is a collection of framed teak plate artworks designed to symbolize the connection between nature and the moon. Each piece within Lunagild blends the elegance of the moon's form with the rich, earthy qualities of the teak, creating a harmonious balance between the celestial and the natural.




Branding Cracks in the wood played a pivotal role in shaping the design language for the Lunagild brand. Rather than seeing these imperfections as flaws, they were embraced as natural elements that added depth and character to the artwork. Each crack became a subtle metaphor for the passage of time and the beauty found in nature’s organic evolution, mirroring the moon’s own weathered surface.






Digital Space Lunagild is thoughtfully crafted to reflect a commitment to sustainability, weaving a narrative that tells the story of the teak wood from which the artwork is made. The journey begins with a focus on the sourcing of materials, showcasing the ethical practices employed in selecting sustainably harvested teak.