Hi, I’m Nayeon (naa·yuhn). I’m based in Brooklyn, NY and I create branding, motion, and advertising in the fields of art, lifestyle, fashion, and beauty.


WILDLIGHT

(Creative Direction) (Digital Design) 

ROLLOA 

(Visual identity) (Creative Direction) (Web/Digital Design)


KEPSUUL

(Branding) (Digital Design) (Motion Graphics) (Art Direction)


SUPERSTRUCT

(Creative Direction) (Motion Design) (Digital/Print Design) (Illustration)

KROMA

(Creative Direction) (Print Design)

LUNAGILD

(Visual Identity) (Web Design) (Motion Graphics)


BHF HOME

(Product Development)


ANNA SUI

(Digital Design) (E-commerce) (Set Production)

SELECTED POSTERS

(Various Posters from 2018-2024)






Anna Sui

2019 – 2020 (Digital design) (E-commerce)  Interning at Anna Sui was an inspiring introduction to the worlds of fashion, e-commerce, and digital storytelling. The role focused on creating dynamic assets that brought social media campaigns to life, combining creativity with hands-on collaboration.






Digital Space Motion graphics and marketing assets for Anna Sui’s fashion shows to enhance brand storytelling across digital platforms that stayed true to Anna Sui’s signature color palettes, typography, and decorative elements.

Developed AR marketing concepts during COVID, enabling customers to virtually try on Anna Sui’s latest collection, transforming the at-home shopping experience into an interactive and immersive brand engagement.