Hi, I’m Nayeon (naa·yuhn).
I’m based in Brooklyn, NY and I create branding, motion, and advertising in the fields of art, lifestyle, fashion, and beauty.
Concept
The campaign leaned into a scrapbook aesthetic, mixing collaged stickers, doodles, and school-themed motifs like lockers and notebook paper with Simon's photography to feel personal and playful.
On-mallThe scrapbook aesthetic carries across on-mall print and digital assets, with the notebook video's flipping-page reveal brought to life on digital displays throughout the centers.
DigitalThe campaign extends across websites, email, and social, applying the same scrapbook visual language, textures, stickers, and bold deal callouts, across all digital touchpoints.