Kepsuul is a shelving and storage product that prides itself on its diverse and easy configurations due to its easily adjustable modular forms.
KEPSUUL BLACK FRIDAY SALE
These are GIFs created to promote Kepsuul’s Black Friday Sale this year. My goal was to show how easily Kepsuul can transform based on your personal needs. Also, I wanted to show off the diversity of the objects that can be placed on the Kepsuul.
Kepsuul really wanted to appeal to a younger audience and asked me to think of ideas to target college kids. I presented the idea of “Kepsuul Dorm” which was created as a marketing strategy to interest college kids who needed a flexible shelving system for their 4 years of college. The concept was to highlight change within those 4 years and how much students change and grow to become who they are today. The idea was that Kepsuul will grow with them from freshmen year to senior year. As they grow, Kepsuul will stay change with us and adapt with us. The entire video was created by me from the storyboarding to the final edit.
The video has now amassed almost 11k views on instagram!
STORYBOARDING FOR KEPSUUL DORM
Kepsuul wanted some ideas on new ways to market Kepsuul on social media. Knowing that Pinterest is a great resource for moodboarding and DIY crafting ideas, I thought Kepsuul was perfect for the Pinterest audience. By uploading videos of the Kepsuul in dorms, we got younger audiences interested in our pins who used the video as a moodboard. We also had older audiences interested in the DIY aspect of the Kepsuul. I created and edited all assets for Kepsuul Pinterest to try to understand our core audience. We had over 500,000 impressions monthly on our Kepsuul Pinterest page. Here is the Pinterest page for Kepsuul, check it out!
Here is a chart of the growth that Kepsuul went through with over a half of a million impressions. Our most viewed Pinterest video has over 200k views.
The animations are made to prove how personalized Kepsuuls can be based on personal styles and needs. With Kepsuul, my mission was to study and explore targetcaudiences through making videos catered towards different age groups. This explorationcallowed me to become more aware of how type, color, and movement can affect the way content reaches an audience.