Kepsuul is a shelving and storage product that prides itself on its diverse and easy
configurations. The animations are made to prove how personalized Kepsuuls can be based
on personal styles and needs. With Kepsuul, my mission was to study and explore target
audiences through making videos catered towards different age groups. This exploration
allowed me to become more aware of how type, color, and movement can affect the
way content reaches an audience.