A LUCKY CHARMS CROSSOVER





Lucky Charms was focused on rebranding a well known brand, in this case, Lucky Charms.
The rebranding would be inspired by other well known visual/ brand systems such as Barbie,
Pop Art, and Disney. It is a study on the importance of having a unique and powerful visual system
that a brand has to create in order to differentiate themselves from other brands.



2019
ILLUSTRATOR






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Process


















Barbie

-Well known Barbie font
-A LOT of pink 



































































Pop Art X Keith Haring

-Black outlines
-Keith Haring human figures
-dialogue box
-color halftone






























































Nintendo X  Disney

-pixelation
-blue (Disney), red (nintendo)
-Disney font
-castle compositions