DECONTEXTUALIZE



Decontextualize represents how facial recognition is interpreted by artificial intelligence.
The posters go from disfigured, ambiguous facial expressions to a more sterile and computational
interpretation of emotions. When the three posters work together, theycreate a bigger work that
explains that feelings can be felt on a spectrum.




2019
PHOTOSHOP
AFTER EFFECTS






︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎︎



                                                        The first boy reacts in a “contempt” manner right after a car accident.


                This woman is asking her boyfriend, “Why did you cheat on me?

Existing branding


These GIF’s were created in the context of how AI may possibly interpret people’s faces. The idea that the context is unknown brings up  the question of how important the context is when interpreting facial expressions. What happens when context is completely erased?