Chapstick is one of my childhood lip moisturizers. I wanted to
rebrand the company to make it more modern/trendy while also keeping
the traditional design aspects of Chapstick. By using the script typeface
from the original logo and combining it with a modern typeface, I can
proudly use Chapstick without feeling like I am using an outdated product.
I also used motion graphics for some possible social media content to
attract younger audiences.